Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Business owners are never short of ideas…but they are often short of a strategy. They have plenty of big ideas they want to make happen, but taking the steps to make things happen? That’s usually where their zone of genius ends. When this happens, I’ve seen business owners and CEOs either never launch their big […]

When I worked in corporate America, I dreaded receiving yet another meeting invitation (especially the ones that were right smack in the middle of lunchtime—how rude!). It wasn’t because I can be an introvert, though that didn’t help. Mostly, my annoyance came because the meetings often lacked structure, had no obvious purpose, didn’t contribute to […]

The time has come: You’re gearing up for your new product launch and you can’t wait to get it out into the world. You know this is something your audience needs and will truly benefit from. However, you’re worried about the actual launch. How do you prepare? What happens if it doesn’t go as planned? […]

Business isn’t cheap. There’s a lot of emphasis in the business world on building and growing revenue so we can make the price tag it takes to keep the lights running worthwhile. But something we hear very little about? Habitual spending.  As business owners, you’re probably well aware that revenue – expense = profit, but […]

The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Bridging the gap from shiny idea to successfully completed project is no easy feat… As an entrepreneur, you’re a visionary, a dreamer. You get a new idea and go all in bringing them to life. But that trait could be the very thing that stops you from making any true progress.  Here’s what I mean… […]

Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]

When you first decide to hire, you might think it’s as easy as finding the best candidate or contractor, signing the agreement, and getting to work. Smooth sailing from there, right? Not so much. You can set up all the systems and SOPs you want, but you will still experience a learning curve as you […]

When you first started your business, it probably felt like you were taking on the world by yourself. Most of us start as a one-person show, and there’s so much we can get done in this phase. We have the energy, the curiosity, the time… and things can start to grow quickly. In this phase […]