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operations & Strategy

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See how customer experience affects every aspect of your business, and how to start building a stronger one for your customers.

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General Business

Making Great Customer Experience a Standard in Your Business

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The Simple Six: Strategic Launches for Your Small Business When I entered the online small business and entrepreneurship space, I realized something: Most people who start an online business didn’t go to business school, let alone get their MBA. Some had never worked in a corporate setting, and definitely never used traditional project management frameworks […]

Strategy

The Simple Six for Strategic Launches

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You’re growing your business, clients or sales are coming in, you’ve got a growing list of Instagram followers and you are getting requests to go on podcasts or speak at someone’s summit. Things are going great… right? You may not know this, but all of those things I just listed are actually called “metrics.” Measurements […]

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Strategy

Vanity Metrics You Probably Think Matter (But Don’t)

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Key performance indicators (KPIs) can help you determine the success of your business. Find out which KPIs you should use (and how).

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General Business

What are KPIs & How Should You Use Them?

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As a business owner or entrepreneur, you are likely a visionary. Someone who loves coming up with new ideas and bringing new creations to life. This is what makes you a great business owner, but it can also be what stops you from ever moving the needle forward.

how to prioritize your projects and ideas

Strategy

How to Prioritize Your Next Project

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At the start of 2020, I decided I’d get more consistent with my content creation. I figured writing one email a week would be a great place to start. I’d be able to practice a creative craft and stretch my writing muscles.

I hope these little pieces of insight help motivate you with your own reach and visibility goals. It’s so easy, especially as a back-office service provider, to do this work for your clients and overlook it for yourself.

Sales & Marketing

10 Things I Learned From Writing Weekly Newsletters

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This week has been a crazy one, filled with consult projects, town council meetings, big launches, and (on the downside) way-too-much screen time for my kiddo. 😢 Fortunately, my biggest project this week (a double-whammy of migrating a client’s website AND brand-new email marketing system) is up and running without any major hiccups happening along the way. *knock […]

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Operations

How to Avoid Chaotic Launch Weeks

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Chances are, you launched your service-based business as a sole operation—handling everything thrown your way with your own two hands: From dreaming up a new product to painstakingly watching YouTube videos in slow-mo as you execute on your ideas From DIY-ing your branding to integrating your website with your email marketing platform or eCommerce shop […]

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Leadership

3 Major Pros & Cons to Hiring a Team of Contractors

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Have you ever walked away from a purchase because there were just too many options in front of you? A few weeks ago, I found myself standing in front of a display of dozens of winter gloves. I desperately needed a pair that could keep my hands warm and dry. (Snowblowing the driveway in the rain is no […]

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Sales & Marketing

More Choices = Fewer Sales

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I stepped out of the house the other morning and was blindsided by the inviting, sunny warmth. This year, it seemed like winter began in February and spring has been very slow coming. I opted to head out sans jacket but dug around the mud closet for something suitable for my toddler. It wasn’t quite warm […]

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Operations

Simplify Your Workspace With This 5-Step Method

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