back to blog home

operations & Strategy

read now

Business owners are never short of ideas…but they are often short of a strategy. They have plenty of big ideas they want to make happen, but taking the steps to make things happen? That’s usually where their zone of genius ends. When this happens, I’ve seen business owners and CEOs either never launch their big […]

Sales & Marketing

How I Helped AlphaMamas Launch Their Product Shop & Summit

read now

The time has come: You’re gearing up for your new product launch and you can’t wait to get it out into the world. You know this is something your audience needs and will truly benefit from. However, you’re worried about the actual launch. How do you prepare? What happens if it doesn’t go as planned? […]

iphone earbuds flatlay

Operations

What an Operations Expert Wishes You Knew About Launches

read now

The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Sales & Marketing

How to Ask for Testimonials as a Small Business Owner

read now

Did you recently launch a new offer or attempt a big project… only to have it flop? Let’s evaluate what went wrong with your launch, and clear up any mistakes made.

Strategy

What Really Went Wrong With That Launch?

read now

You’re growing your business, clients or sales are coming in, you’ve got a growing list of Instagram followers and you are getting requests to go on podcasts or speak at someone’s summit. Things are going great… right? You may not know this, but all of those things I just listed are actually called “metrics.” Measurements […]

white shiplap background iphone flatlay metrics kpis

Strategy

Vanity Metrics You Probably Think Matter (But Don’t)

read now

At the start of 2020, I decided I’d get more consistent with my content creation. I figured writing one email a week would be a great place to start. I’d be able to practice a creative craft and stretch my writing muscles.

I hope these little pieces of insight help motivate you with your own reach and visibility goals. It’s so easy, especially as a back-office service provider, to do this work for your clients and overlook it for yourself.

Sales & Marketing

10 Things I Learned From Writing Weekly Newsletters

read now

Have you ever walked away from a purchase because there were just too many options in front of you? A few weeks ago, I found myself standing in front of a display of dozens of winter gloves. I desperately needed a pair that could keep my hands warm and dry. (Snowblowing the driveway in the rain is no […]

painted white board, tea, notepad

Sales & Marketing

More Choices = Fewer Sales

Discover the real reason why you feel so overwhelmed in your business with my free workbook.

and find clarity

get focused

stop throwing spaghetti around

get business operations  & strategy straight to your inbox

yes, please!