Are you thinking about Black Friday? Honestly, no matter what time of year it is, it’s never too early to start planning for your Black Friday sale. What does that planning look like? And what do you need in place to make sure your sale goes off without a hitch? I’ve been helping clients host […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Did you recently launch a new offer or attempt a big project… only to have it flop? Let’s evaluate what went wrong with your launch, and clear up any mistakes made.

You’re growing your business, clients or sales are coming in, you’ve got a growing list of Instagram followers and you are getting requests to go on podcasts or speak at someone’s summit. Things are going great… right? You may not know this, but all of those things I just listed are actually called “metrics.” Measurements […]

At the start of 2020, I decided I’d get more consistent with my content creation. I figured writing one email a week would be a great place to start. I’d be able to practice a creative craft and stretch my writing muscles.

I hope these little pieces of insight help motivate you with your own reach and visibility goals. It’s so easy, especially as a back-office service provider, to do this work for your clients and overlook it for yourself.

Have you ever walked away from a purchase because there were just too many options in front of you? A few weeks ago, I found myself standing in front of a display of dozens of winter gloves. I desperately needed a pair that could keep my hands warm and dry. (Snowblowing the driveway in the rain is no […]