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operations & Strategy

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Did you recently launch a new offer or attempt a big project… only to have it flop? Let’s evaluate what went wrong with your launch, and clear up any mistakes made.


What Really Went Wrong With That Launch?

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You’re growing your business, clients or sales are coming in, you’ve got a growing list of Instagram followers and you are getting requests to go on podcasts or speak at someone’s summit. Things are going great… right? You may not know this, but all of those things I just listed are actually called “metrics.” Measurements […]

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Vanity Metrics You Probably Think Matter (But Don’t)

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At the start of 2020, I decided I’d get more consistent with my content creation. I figured writing one email a week would be a great place to start. I’d be able to practice a creative craft and stretch my writing muscles.

I hope these little pieces of insight help motivate you with your own reach and visibility goals. It’s so easy, especially as a back-office service provider, to do this work for your clients and overlook it for yourself.

Sales & Marketing

10 Things I Learned From Writing Weekly Newsletters

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Have you ever walked away from a purchase because there were just too many options in front of you? A few weeks ago, I found myself standing in front of a display of dozens of winter gloves. I desperately needed a pair that could keep my hands warm and dry. (Snowblowing the driveway in the rain is no […]

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Sales & Marketing

More Choices = Fewer Sales

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