If you’ve ever searched “small business marketing tips,” you’ve probably found out that email marketing is one of the best options out there. Studies show that the average return for every $1 spent on email marketing is $42. There are few (if any) other investments you can make in your business that offer a return […]

At the end of the day, running a successful business is all about being able to solve problems. Think about it — you started your business because you had an idea that could help your potential customers address the issues they face. Your offers solve the challenges they face in their lives. You also solve […]

I recently returned from a family vacation, and I was pleasantly surprised and horrified by the number of emails asking me to provide feedback about my trip.  There were surveys for everything. From Disney. From the Universal Orlando hotel that I stayed at. From the escape room I visited. Almost every company I interacted with […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

It happens more than we’d like to admit: You launched what you thought was your best product yet, and it didn’t perform the way you had hoped.  It’s disappointing, to be sure, but it doesn’t necessarily mean that the launch was a total bust — or that your offer isn’t viable. Honestly, when I dig […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

The only constant is change. That same principle applies to your business and the offers you have within it. But when change comes, it might mean that it’s time to retire (or sunset) a program or offer. You may realize that you don’t have enough people in your mastermind to support those within it. You […]

Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]