At the start of 2020, I decided I’d get more consistent with my content creation. I figured writing one email a week would be a great place to start. I’d be able to practice a creative craft and stretch my writing muscles.

I hope these little pieces of insight help motivate you with your own reach and visibility goals. It’s so easy, especially as a back-office service provider, to do this work for your clients and overlook it for yourself.

This week has been a crazy one, filled with consult projects, town council meetings, big launches, and (on the downside) way-too-much screen time for my kiddo. 😢 Fortunately, my biggest project this week (a double-whammy of migrating a client’s website AND brand-new email marketing system) is up and running without any major hiccups happening along the way. *knock […]

Chances are, you launched your service-based business as a sole operation—handling everything thrown your way with your own two hands: From dreaming up a new product to painstakingly watching YouTube videos in slow-mo as you execute on your ideas From DIY-ing your branding to integrating your website with your email marketing platform or eCommerce shop […]

Have you ever walked away from a purchase because there were just too many options in front of you? A few weeks ago, I found myself standing in front of a display of dozens of winter gloves. I desperately needed a pair that could keep my hands warm and dry. (Snowblowing the driveway in the rain is no […]

I stepped out of the house the other morning and was blindsided by the inviting, sunny warmth. This year, it seemed like winter began in February and spring has been very slow coming. I opted to head out sans jacket but dug around the mud closet for something suitable for my toddler. It wasn’t quite warm […]

When I mention working from home to someone who has always done the traditional 9-to-5, they immediately picture sleeping in every day, skipping out to the beach, having a spotless house, and/or never leaving their pajamas. The flexibility of working from home sounds like nirvana — especially to introverts who crave solitary confinement during the workday — but successfully doing […]

In what feels like ages ago, I led a corporate life. Meetings, cubicles, blackberries (the smartphone kind, not the fruity kind), stifling tan walls, repetitive processes… The 9-to-5 can get a lot of flak (especially online, where you’ll find oodles of articles from creatives who naturally shudder at being so boxed in), but it wasn’t […]