You’re ready for help and you need it fast. You should just be able to find a qualified candidate and bring them on board in a few days, right? … no. There’s no such thing as a “unicorn” when it comes to hiring. Making the decision to grow your team and your business is exciting, […]

When I worked in corporate America, I dreaded receiving yet another meeting invitation (especially the ones that were right smack in the middle of lunchtime—how rude!). It wasn’t because I can be an introvert, though that didn’t help. Mostly, my annoyance came because the meetings often lacked structure, had no obvious purpose, didn’t contribute to […]

The time has come: You’re gearing up for your new product launch and you can’t wait to get it out into the world. You know this is something your audience needs and will truly benefit from. However, you’re worried about the actual launch. How do you prepare? What happens if it doesn’t go as planned? […]

Bridging the gap from shiny idea to successfully completed project is no easy feat… As an entrepreneur, you’re a visionary, a dreamer. You get a new idea and go all in bringing them to life. But that trait could be the very thing that stops you from making any true progress.  Here’s what I mean… […]

Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]

When you first decide to hire, you might think it’s as easy as finding the best candidate or contractor, signing the agreement, and getting to work. Smooth sailing from there, right? Not so much. You can set up all the systems and SOPs you want, but you will still experience a learning curve as you […]

You already have your product or service nailed down, but what about your business’s content? Your content forms the backbone of your company: it tells your audience what you do, what you value, and what it’s like to work with you.  The downside? Content creation takes a lot of time. From planning blogs, videos, podcasts, […]

When I start working with a new client, I ask for access to their SOPs — or standard operating procedures. Sometimes, clients have a whole folder ready to rock and other times… well. They look a little like deer caught in headlights.  If you’re not sure what SOPs are, I’ll cover that in a minute. […]

If every launch was a raging success, we’d all be millionaires by now. Realistically, though, not everything you produce will strike gold — but that’s okay. It’s how we get better at what we do and how we get closer to that offer and launch formula that really hits the nail on the head. But […]

When it’s time to create strategies and processes for your growing business, you’re probably thinking, “I don’t have the time to do this.” Things are a mess and you just don’t have time to dig in and clean it all up. But when you think about outsourcing your systemization, you might not have the cash, […]