Have you ever thought about whether your business is wasteful? I’m not talking about recycling (although that’s important). There are many other examples of a wasteful business that are crucial to consider. Identifying waste is essential — once you know where it’s happening, you can make adjustments. By eliminating waste in your business, you can […]

No matter how much of a rockstar you are in your business, chances are you don’t really want to do everything alone. But here’s the good news: you don’t have to. Hiring someone can keep your business heading in the right direction (as long as you’ve built a solid foundation). But one question remains: who […]

You might know by now that I’m a strategic partner and online business manager. (And if you didn’t know that — Hi! 👋 I’m Nicole, a strategic partner and OBM.) But what does that actually mean? And how can you decide whether hiring an OBM would help your business?  I find it’s most easily explained […]

If you’ve ever searched “small business marketing tips,” you’ve probably found out that email marketing is one of the best options out there. Studies show that the average return for every $1 spent on email marketing is $42. There are few (if any) other investments you can make in your business that offer a return […]

As an online business manager, one of the things I do is help my clients figure out which tools and resources to incorporate into their workflows. There’s an endless number of options out there to help you handle every aspect of your business. But they’re not all the same, especially when it comes to features […]

At the end of the day, running a successful business is all about being able to solve problems. Think about it — you started your business because you had an idea that could help your potential customers address the issues they face. Your offers solve the challenges they face in their lives. You also solve […]

If you’ve spent any time around my site, you might know that business operations is a big deal to me. It’s one of my favorite topics because I know how powerful it can be for small business owners. But one of the challenges with business operations is that not many people know what it is. […]

Feeling uninspired when you think about your business? It happens to every entrepreneur at some point. You get bored with your offers and feel like you can’t spend one more minute talking about your products and services. You know you don’t want to quit your business — but you aren’t sure how to bring back […]

When you think about the future of your business, what comes to mind? I’m not just talking about those fundamental goals, like increasing your revenue or becoming a go-to name in your industry. What specific things do you want to accomplish? Are you thinking about rebranding? Will you be launching new offers or hiring more […]

Does your business have a “parking lot” for ideas? If not, you might want to consider building one. The name’s a little funny, but a business idea parking lot is exactly what it sounds like. It’s a place where you can temporarily “park” ideas that you want to come back to later. A parking lot […]