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operations & Strategy

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Technology is incredibly helpful when trying to scale your business and create a memorable customer experience. But it’s not infallible. There are plenty of ways that tech goes wrong — and I’ve seen many a slip-up in my days.  After working in operations for over a decade and owning a business that helps business owners […]

Operations

10+ Ways to Test Your Tech Before a Launch

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Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

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Strategy

Workshop Planning With Happy Ever Crafter

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It happens more than we’d like to admit: You launched what you thought was your best product yet, and it didn’t perform the way you had hoped.  It’s disappointing, to be sure, but it doesn’t necessarily mean that the launch was a total bust — or that your offer isn’t viable. Honestly, when I dig […]

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Strategy

3 Crucial Steps to Plan for Your Next Launch

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Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Strategy

Client Case Study: The Contract Shop®

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The only constant is change. That same principle applies to your business and the offers you have within it. But when change comes, it might mean that it’s time to retire (or sunset) a program or offer. You may realize that you don’t have enough people in your mastermind to support those within it. You […]

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Strategy

How to Effectively (& Ethically) Retire an Offer

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Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Strategy

Why You Should Prepare Your Business for Black Friday Now

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When I worked in corporate America, I dreaded receiving yet another meeting invitation (especially the ones that were right smack in the middle of lunchtime—how rude!). It wasn’t because I can be an introvert, though that didn’t help. Mostly, my annoyance came because the meetings often lacked structure, had no obvious purpose, didn’t contribute to […]

Operations

7 Ways to Host More Effective Team Meetings for Your Business

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Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

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Operations

What an Operations Expert Wishes You Knew About Launches

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The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Sales & Marketing

How to Ask for Testimonials as a Small Business Owner

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Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]

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Operations

How to Identify What Went Wrong in Your Business

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