If you’ve ever searched “small business marketing tips,” you’ve probably found out that email marketing is one of the best options out there. Studies show that the average return for every $1 spent on email marketing is $42. There are few (if any) other investments you can make in your business that offer a return […]

At the end of the day, running a successful business is all about being able to solve problems. Think about it — you started your business because you had an idea that could help your potential customers address the issues they face. Your offers solve the challenges they face in their lives. You also solve […]

When you think about the future of your business, what comes to mind? I’m not just talking about those fundamental goals, like increasing your revenue or becoming a go-to name in your industry. What specific things do you want to accomplish? Are you thinking about rebranding? Will you be launching new offers or hiring more […]

Does your business have a “parking lot” for ideas? If not, you might want to consider building one. The name’s a little funny, but a business idea parking lot is exactly what it sounds like. It’s a place where you can temporarily “park” ideas that you want to come back to later. A parking lot […]

Technology is incredibly helpful when trying to scale your business and create a memorable customer experience. But it’s not infallible. There are plenty of ways that tech goes wrong — and I’ve seen many a slip-up in my days.  After working in operations for over a decade and owning a business that helps business owners […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

It happens more than we’d like to admit: You launched what you thought was your best product yet, and it didn’t perform the way you had hoped.  It’s disappointing, to be sure, but it doesn’t necessarily mean that the launch was a total bust — or that your offer isn’t viable. Honestly, when I dig […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

The only constant is change. That same principle applies to your business and the offers you have within it. But when change comes, it might mean that it’s time to retire (or sunset) a program or offer. You may realize that you don’t have enough people in your mastermind to support those within it. You […]

Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]