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operations & Strategy

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The only constant is change. That same principle applies to your business and the offers you have within it. But when change comes, it might mean that it’s time to retire (or sunset) a program or offer. You may realize that you don’t have enough people in your mastermind to support those within it. You […]

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Strategy

How to Effectively (& Ethically) Retire an Offer

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Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Strategy

Why You Should Prepare Your Business for Black Friday Now

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When I worked in corporate America, I dreaded receiving yet another meeting invitation (especially the ones that were right smack in the middle of lunchtime—how rude!). It wasn’t because I can be an introvert, though that didn’t help. Mostly, my annoyance came because the meetings often lacked structure, had no obvious purpose, didn’t contribute to […]

Operations

7 Ways to Host More Effective Team Meetings for Your Business

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The time has come: You’re gearing up for your new product launch and you can’t wait to get it out into the world. You know this is something your audience needs and will truly benefit from. However, you’re worried about the actual launch. How do you prepare? What happens if it doesn’t go as planned? […]

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Operations

What an Operations Expert Wishes You Knew About Launches

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The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Sales & Marketing

How to Ask for Testimonials as a Small Business Owner

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Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]

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Operations

How to Identify What Went Wrong in Your Business

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When you first decide to hire, you might think it’s as easy as finding the best candidate or contractor, signing the agreement, and getting to work. Smooth sailing from there, right? Not so much. You can set up all the systems and SOPs you want, but you will still experience a learning curve as you […]

Operations

4 Ways to Simplify Team Communications for Your Online Business

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When you first started your business, it probably felt like you were taking on the world by yourself. Most of us start as a one-person show, and there’s so much we can get done in this phase. We have the energy, the curiosity, the time… and things can start to grow quickly. In this phase […]

Leadership

The Shift From Solopreneur to CEO: What’s Needed?

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You already have your product or service nailed down, but what about your business’s content? Your content forms the backbone of your company: it tells your audience what you do, what you value, and what it’s like to work with you.  The downside? Content creation takes a lot of time. From planning blogs, videos, podcasts, […]

Operations

How to Manage Content for Your Business

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When I start working with a new client, I ask for access to their SOPs — or standard operating procedures. Sometimes, clients have a whole folder ready to rock and other times… well. They look a little like deer caught in headlights.  If you’re not sure what SOPs are, I’ll cover that in a minute. […]

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Operations

Do You Really Need SOPs for Your Business?

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