When you think about the future of your business, what comes to mind? I’m not just talking about those fundamental goals, like increasing your revenue or becoming a go-to name in your industry. What specific things do you want to accomplish? Are you thinking about rebranding? Will you be launching new offers or hiring more […]

Does your business have a “parking lot” for ideas? If not, you might want to consider building one. The name’s a little funny, but a business idea parking lot is exactly what it sounds like. It’s a place where you can temporarily “park” ideas that you want to come back to later. A parking lot […]

Growing your business seems simple, doesn’t it? You “just” need to get new clients or sell more products to more customers. But as you probably know by now, nothing in business is quite that simple. Business growth relies on several factors — and selling more is actually the least of these. Essentially, before you can […]

Are you thinking about Black Friday? Honestly, no matter what time of year it is, it’s never too early to start planning for your Black Friday sale. What does that planning look like? And what do you need in place to make sure your sale goes off without a hitch? I’ve been helping clients host […]

Is it time to part ways with a client? It can be a tough thing as a consultant or contractor, especially if you care deeply about your clients. But it’s something you’ll experience eventually, so it’s important to prepare early. When you’ve got a system in place for offboarding a client, it makes the whole […]

Our summers are incredibly short here in Maine, so we take every opportunity to visit the local ice cream stand and head to the rocky coast to see the views. We have our favorite haunts, and there’s one thing they all share — a whole list of options to choose from!  First you start with […]

In the online business space, there are quite a few… shall we say conflated terms? We see people talk about “making 6 figures” but they mean they hit six figures in revenue, not profit.  So many people talk about their favorite project management tools when really they’re talking about their CRMs or onboarding processes. (HoneyBook […]

You want to grow your business, so what’s the first step?  You might think that outsourcing is the key to scaling. It’s what most coaches and “online biz guides” say to do. Countless articles, podcasts, and blogs will tell you the key is hiring a VA, working with a marketing agency, or buying more ad […]

I recently returned from a family vacation, and I was pleasantly surprised and horrified by the number of emails asking me to provide feedback about my trip.  There were surveys for everything. From Disney. From the Universal Orlando hotel that I stayed at. From the escape room I visited. Almost every company I interacted with […]

The great thing about small businesses is that… well, they’re small. We can react to changes in our market, our audience, and even our own lives much faster than some of the larger companies out there.  Of course, because we can be agile, it also means there are a lot of moving pieces. Because things […]