You already have your product or service nailed down, but what about your business’s content? Your content forms the backbone of your company: it tells your audience what you do, what you value, and what it’s like to work with you.  The downside? Content creation takes a lot of time. From planning blogs, videos, podcasts, […]

When I start working with a new client, I ask for access to their SOPs — or standard operating procedures. Sometimes, clients have a whole folder ready to rock and other times… well. They look a little like deer caught in headlights.  If you’re not sure what SOPs are, I’ll cover that in a minute. […]

If every launch was a raging success, we’d all be millionaires by now. Realistically, though, not everything you produce will strike gold — but that’s okay. It’s how we get better at what we do and how we get closer to that offer and launch formula that really hits the nail on the head. But […]

When it’s time to create strategies and processes for your growing business, you’re probably thinking, “I don’t have the time to do this.” Things are a mess and you just don’t have time to dig in and clean it all up. But when you think about outsourcing your systemization, you might not have the cash, […]

What a Strategic Partner REALLY Does For Your Business  Have you ever wished you had someone on your team who could help you move things forward in your business? Not someone you had to manage or someone who organized your project management tool or client tasks? Someone who really understands what’s in your head, knows […]

This week has been a crazy one, filled with consult projects, town council meetings, big launches, and (on the downside) way-too-much screen time for my kiddo. 😢 Fortunately, my biggest project this week (a double-whammy of migrating a client’s website AND brand-new email marketing system) is up and running without any major hiccups happening along the way. *knock […]

I stepped out of the house the other morning and was blindsided by the inviting, sunny warmth. This year, it seemed like winter began in February and spring has been very slow coming. I opted to head out sans jacket but dug around the mud closet for something suitable for my toddler. It wasn’t quite warm […]