If you’ve ever searched “small business marketing tips,” you’ve probably found out that email marketing is one of the best options out there. Studies show that the average return for every $1 spent on email marketing is $42. There are few (if any) other investments you can make in your business that offer a return […]

The only constant is change. That same principle applies to your business and the offers you have within it. But when change comes, it might mean that it’s time to retire (or sunset) a program or offer. You may realize that you don’t have enough people in your mastermind to support those within it. You […]

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Business isn’t cheap. There’s a lot of emphasis in the business world on building and growing revenue so we can make the price tag it takes to keep the lights running worthwhile. But something we hear very little about? Habitual spending.  As business owners, you’re probably well aware that revenue – expense = profit, but […]

See how customer experience affects every aspect of your business, and how to start building a stronger one for your customers.

You’re growing your business, clients or sales are coming in, you’ve got a growing list of Instagram followers and you are getting requests to go on podcasts or speak at someone’s summit. Things are going great… right? You may not know this, but all of those things I just listed are actually called “metrics.” Measurements […]

Key performance indicators (KPIs) can help you determine the success of your business. Find out which KPIs you should use (and how).