Technology is incredibly helpful when trying to scale your business and create a memorable customer experience. But it’s not infallible. There are plenty of ways that tech goes wrong — and I’ve seen many a slip-up in my days.  After working in operations for over a decade and owning a business that helps business owners […]

It happens more than we’d like to admit: You launched what you thought was your best product yet, and it didn’t perform the way you had hoped.  It’s disappointing, to be sure, but it doesn’t necessarily mean that the launch was a total bust — or that your offer isn’t viable. Honestly, when I dig […]

Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Did you recently launch a new offer or attempt a big project… only to have it flop? Let’s evaluate what went wrong with your launch, and clear up any mistakes made.

The Simple Six: Strategic Launches for Your Small Business When I entered the online small business and entrepreneurship space, I realized something: Most people who start an online business didn’t go to business school, let alone get their MBA. Some had never worked in a corporate setting, and definitely never used traditional project management frameworks […]

This week has been a crazy one, filled with consult projects, town council meetings, big launches, and (on the downside) way-too-much screen time for my kiddo. 😢 Fortunately, my biggest project this week (a double-whammy of migrating a client’s website AND brand-new email marketing system) is up and running without any major hiccups happening along the way. *knock […]