Three things are inevitable in life: death, taxes, and Black Friday. Okay, maybe that’s a little dramatic. Still, as an online business owner, you probably already know that Black Friday is a pretty big deal.  It can be tempting to arrange a limited-time discount, plan to make a social media post, and then sit back […]

Business owners are never short of ideas…but they are often short of a strategy. They have plenty of big ideas they want to make happen, but taking the steps to make things happen? That’s usually where their zone of genius ends. When this happens, I’ve seen business owners and CEOs either never launch their big […]

The time has come: You’re gearing up for your new product launch and you can’t wait to get it out into the world. You know this is something your audience needs and will truly benefit from. However, you’re worried about the actual launch. How do you prepare? What happens if it doesn’t go as planned? […]

Did you recently launch a new offer or attempt a big project… only to have it flop? Let’s evaluate what went wrong with your launch, and clear up any mistakes made.

The Simple Six: Strategic Launches for Your Small Business When I entered the online small business and entrepreneurship space, I realized something: Most people who start an online business didn’t go to business school, let alone get their MBA. Some had never worked in a corporate setting, and definitely never used traditional project management frameworks […]

This week has been a crazy one, filled with consult projects, town council meetings, big launches, and (on the downside) way-too-much screen time for my kiddo. 😢 Fortunately, my biggest project this week (a double-whammy of migrating a client’s website AND brand-new email marketing system) is up and running without any major hiccups happening along the way. *knock […]