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operations & Strategy

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I recently returned from a family vacation, and I was pleasantly surprised and horrified by the number of emails asking me to provide feedback about my trip.  There were surveys for everything. From Disney. From the Universal Orlando hotel that I stayed at. From the escape room I visited. Almost every company I interacted with […]

Strategy

Ask the Audience: The Complete Guide to Customer Surveys

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The great thing about small businesses is that… well, they’re small. We can react to changes in our market, our audience, and even our own lives much faster than some of the larger companies out there.  Of course, because we can be agile, it also means there are a lot of moving pieces. Because things […]

General Business

The Importance of Quarterly Planning for Small Businesses

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Technology is incredibly helpful when trying to scale your business and create a memorable customer experience. But it’s not infallible. There are plenty of ways that tech goes wrong — and I’ve seen many a slip-up in my days.  After working in operations for over a decade and owning a business that helps business owners […]

Operations

10+ Ways to Test Your Tech Before a Launch

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Feeling stuck in your business? There are a million reasons why you could be having a hard time moving forward, but I’m going to be a little blunt with you today, friend. Have you ever thought that the problem could be you?  Realizing you’re the bottleneck in your business doesn’t feel good, but it’s a […]

General Business

Are You the Bottleneck in Your Business — Or Is It Something Else?

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Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

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Strategy

Workshop Planning With Happy Ever Crafter

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You’re working hard on your business, day in and day out. You’re doing everything possible to nurture it to the level of growth. You’re doing all the things coaches and experts have said to do. You’re wearing all the hats and putting in all the hours. Still, you can help but feel something is off. […]

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Strategy

Finding Business Strategies for Real Growth Inside the Your Best Business Mastermind

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Take a look anywhere online and you’ll be inundated with “must haves” and “quick tips” for growing your business. Whether it’s an Instagram post or YouTube video, this one-size-fits-all advice is everywhere.  The online space is full of cookie-cutter business strategies for achieving an arbitrary 7-figure goal, but is it really all good advice? Should […]

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General Business

Why Cookie-Cutter Business Strategies are Problematic

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You’re ready for help and you need it fast. You should just be able to find a qualified candidate and bring them on board in a few days, right? … no. There’s no such thing as a “unicorn” when it comes to hiring. Making the decision to grow your team and your business is exciting, […]

Operations

5 Mistakes You’re Making During New Hire Onboarding

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It happens more than we’d like to admit: You launched what you thought was your best product yet, and it didn’t perform the way you had hoped.  It’s disappointing, to be sure, but it doesn’t necessarily mean that the launch was a total bust — or that your offer isn’t viable. Honestly, when I dig […]

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Strategy

3 Crucial Steps to Plan for Your Next Launch

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Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Strategy

Client Case Study: The Contract Shop®

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