Business isn’t cheap. There’s a lot of emphasis in the business world on building and growing revenue so we can make the price tag it takes to keep the lights running worthwhile. But something we hear very little about? Habitual spending.  As business owners, you’re probably well aware that revenue – expense = profit, but […]

The best sales rep in your business isn’t an employee or internal shareholder. It’s your clients and customers.  We all know that trust sells, and the more of it you can build between you and your audience, the more likely someone is to turn into a paying client or customer. To build that trust, it […]

Disclaimer: The below article might contain affiliate links. That means if you click on an identified link* and subscribe to the product or service, I might receive a commission for the referral. Quality and integrity are cornerstones for me, though, so you can rest assured that I’d never recommend anything I don’t use and love […]

Rarely do things ever go according to plan in life, business included. You know this because you’ve experienced it plenty of times. Tech failures on launch day. Misprints from the printer on a large order. Emails getting sent to the wrong segment of subscribers.  If you haven’t had a facepalm moment yet in your business, […]

When you first decide to hire, you might think it’s as easy as finding the best candidate or contractor, signing the agreement, and getting to work. Smooth sailing from there, right? Not so much. You can set up all the systems and SOPs you want, but you will still experience a learning curve as you […]

When you first started your business, it probably felt like you were taking on the world by yourself. Most of us start as a one-person show, and there’s so much we can get done in this phase. We have the energy, the curiosity, the time… and things can start to grow quickly. In this phase […]

You already have your product or service nailed down, but what about your business’s content? Your content forms the backbone of your company: it tells your audience what you do, what you value, and what it’s like to work with you.  The downside? Content creation takes a lot of time. From planning blogs, videos, podcasts, […]

When I start working with a new client, I ask for access to their SOPs — or standard operating procedures. Sometimes, clients have a whole folder ready to rock and other times… well. They look a little like deer caught in headlights.  If you’re not sure what SOPs are, I’ll cover that in a minute. […]

If you’re scaling your business, you need to hire help. Ensure you get the best applicants by avoiding these 4 big mistakes.

If every launch was a raging success, we’d all be millionaires by now. Realistically, though, not everything you produce will strike gold — but that’s okay. It’s how we get better at what we do and how we get closer to that offer and launch formula that really hits the nail on the head. But […]